Disney, the American media and entertainment company, has tied up with the leading video platform of the world, TikTok for the purpose of launching a content hub that will be titled as “Disney100 hub” on the occasion of its 100th year celebrations.
This will give a plethora of opportunities to the viewers to enjoy within the app during the limited time activation of four weeks starting 16th October. The viewers will be able to watch videos of the brand, create their own videos while using the Disney music and effects and some other activities as well including collecting and trading digital card characters and playing daily trivia.
Disney will also become the TikTok Pulse Premiere publisher partner in order to aid the brands in taking the benefit of the impactful moments and it will also allow the marketers to run ads along with the entertaining content. With this, Disney will also join the big publishers such as Condé Nast, NBCU, BuzzFeed, DotDash Meredith, etc. which provide the marketers with the opportunity of giving their ads in their brand-safe videos.
The Chief Brand Officer of Disney, Asad Ayaz stated, “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
This is what TikTok stated in regard to this collaboration, “Whether they celebrate legacy films, heroes from the #marvel universe (277B views) or newer classics like #encanto (31.8B views), Disney fans come to TikTok to connect and create entertaining, insightful videos that make the shared Disney experience on the social media platform unique. The creativity of Disney’s brands is beloved by more than 150 million followers of Disney-operated TikTok accounts, who tune in for the action on can’t-miss moments on @espn, on-the-ground excitement from @disneyparks or educational content from @natgeo.”
The four week activation will be live in 24 regions across the globe and there will be more than 48 handles which will take part in this celebration.
